I saw this fantastic video of the President of Banco Santander and thought magnificent.

It's worth checking:

Their action speaks so loudly that I can not hear what you say.

Some excerpts from the spoken text:

(...)
What do you do on a daily basis is adding value?
You're doing something that actually is somehow building to have a better country?
(...)
But, rather, how you build your score. You will add value.
(...)
(A good example was) a company of predatory shrimp.
"We must work with them or not?" I know nothing about it, but I imagine that when they do something predatory, with the passage of time, can no longer do so.
So how am I going to lend money to this company?
"Let's put the company out?" No. And if we talk there?
And there we were talking. And in order to finance an oceanographer. I know nothing about this, but he meant to see how you could do something different and to be sustainable in the sense that she could continue fishing for a very long period.
And managed to do so. And everyone came out winning.
The company, because it will have a much better perspective of business, the bank, because he made a transaction with the company, and who likes to eat shrimp because shrimp will power any longer, because it totally changed the way we work.
(...)
Everything you do must be seen as part of building a larger vision, an image of a work, an impact that you cause.
(...)
Excuse me here ... a "nerd" is nothing more than bring down who's up there. To see if it makes everyone poor and "what-vamo vamo.
(...)
It has an American philosopher, Ralph Emerson, who says:
"Their actions speak so loudly that I can not hear what you say."
(..)
Is in our hands.
The country it needs reform: welfare, labor, tax, tax ...
But more important is the reform of values. And reform of values is not the government doing.
Are we on a daily basis in our attitude to a problem facing a difficulty, given a traffic ticket before a fine of one supervisor.
How did you react that? What do you do? What you give an example?
(...)
But I think this idea that the society in which we live is not inseparable from us.
It is rather the sum of what each of us do on a daily basis. Society does not exist: it is simply the sum of what I do, what it does, what he does ...
Each one does one thing, and the sum that gives the society that we are in Brazil.
(...)
The people are still voting, still paying taxes. But like a separate thing, we put ourselves comfortably in a position to "stay here" with a series of petty crimes, and criticizing those who are there as things separated.
(...)
... Words of Gandhi ...
We must be the change we want to see in the world.